© Gem Certification & Assurance Lab, Inc. 2008. All Rights
||Issue Five - Sep/Oct 2008
In this issue:
- DiamondID®.com Set to Launch
- Ring My Bell
- Diamond Market Monitor®
- Look Who's Branding With GCAL
- CDE Adds Jewelry to Site
- New Product Spotlight
- Safety First
- GCAL Circles The Globe
- Making The Grade
- Integrity Guaranteed
DiamondID®.com Set to Launch
Consumer site will be comprehensive guide to diamonds
So much more than just a registry to identify GCAL Certified Diamonds, our
new DiamondID®.com website will actually be a full-service portal for all of the
consumer’s questions about securing, buying and understanding diamonds. Now in
the final stages of preparation and launching in October, DiamondID®.com will
not only promote GCAL as the premiere independent certification authority, but
will make your job of selling GCAL Certified Diamonds even easier at the
As explained in the last newsletter, the site will be, first and foremost, a
registry based on the Gemprint® and DID® international database. This will allow
your customers a sense of peace of mind that their stone is further protected
from swapping, and has a greater chance of recovery if lost or stolen. With the
ability to log on independently and easily, the consumer is put in control of
their important purchase.
But beyond the Gemprint®/ DiamondID® registry portion of the site, it will
also offer six other sections that will educate the consumer, about both the
diamond industry and GCAL’s unmatched grading certificates and services.
“While DiamondID®.com is all about security, we saw it as a chance to create
something even more valuable to the consumer: An all-inclusive website that
demystifies the industry and makes buying and certifying clear and concise,”
explains Donald A. Palmieri, GCAL President. “The more educated and informed the
consumer is, the more our industry will benefit by living up to those higher
The first section will be a Learning Center that explains diamonds from mine
to marketplace. From the 4Cs to diamond fashion, and augmented with a glossary
of terms, this portion of the site is a great roundup for novice consumers or
those who want to brush up on the basics. In “Understanding Value”, questions
about grading and quality are answered. An interactive price range calculator
based on budget and shape is one great feature of this section. The Diamond
Purchase Planning Center gives concrete tips on how to buy diamonds, including a
printable Buying Survival Guide and answers to engagement dilemmas.
We’re also offering the consumer both a “Find a Jeweler” and “Find a [CDE]
Diamond” feature; a comprehensive list of lab services, and a “Why GCAL” section
that explains the advantages of choosing a GCAL Certified Diamond. This will be
the one consumer site where consumers can get accurate facts on how to protect
their investments, and it will also dispel all the myths associated with the
diamond buying process.
For more info on Gemprint®, log on to
www.gemprint.com. Check www.gemfacts.com
often to confirm the exact launch date of
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Ring My Bell
Michael Haynes, Chief Executive Officer of Collectors Universe, Inc. (CLCT) rang
the NASDAQ Closing Bell on July 28, 2008. Held at the NASDAQ MarketSite at 4
Times Square in Manhattan, the Bell ceremony was followed by a cocktail party
for GCAL customers.
GCAL is the only diamond grading company that is owned through the NASDAQ as
a part of publicly-traded Collectors Universe. Any sight-holder, dealer,
retailer or even retail customer has the opportunity to own publicly traded
shares that represent part ownership of GCAL.
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Diamond Market Monitor®
This pocket sized booklet is comprised of four separate publications bound under one cover, providing wholesale
prices for diamonds and colored gemstones, and auction prices realized at Sotheby’s and Christies.
represent the average cost to retailers from dealers for net cash single stone or small lot purchases. Net cash means
payment either by bank wire immediately after, or check within 30 days of receipt. In general, large lot purchases are
less expensive while memo and term transactions may be more expensive.
The wholesale per carat price grid supplied in
the hard copy version of the newsletter represents a small sample of the thousands of prices supplied through subscription
to the 108 page wholesale compendium published since 1982, named Palmieri's Market Monitor®.. Also, there are offerings
of Guaranteed GCAL Certified Diamonds from CDE Certified Diamond Exchange (www.cdediamonds.com)
Domestic Rate $175.00, International Rate $225.00 for twelve issues.
accept AMEX, MC, VISA, Disc., and checks drawn on US banks in US
If you wish to subscribe, you may download the Market Monitor Subscription Form
(PDF) and fax it to GCAL at (212) 869-2315, contact GCAL by phone at (212)
869-8985, or you may email Pam at
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Look Who's Branding With GCAL
More Sources for GCAL Certified Diamonds
There is no doubt that GCAL Certified Diamonds are a great selling tool at the
counter. Beyond guaranteed grading and the bonus of our Gemprint® Registry,
customers know that they are getting exactly what they pay for.
Want to expand your inventory of GCAL Certified Diamonds? Look no further than
these four exceptional companies that pride themselves on quality and service.
The FireMark™ is a Princess Cut Diamond that rivals an Ideal Round in
fire, brilliance and light performance. The patent pending FireMark™ Princess
Cut from Hasenfeld-Stein, features a unique “Double Crown” (with additional
facets and distinctive angles), smaller table, shallower depth (so consumers
aren’t paying for weight they can’t see), and chamfered corners (invisible to
the naked eye). All FireMark™ Princess Cut Diamonds come with a GCAL
Certificate, and must achieve GCAL’s grade of “Excellent” for Light Performance.
FireMark™ is only available to independent retail jewelers (not sold to chains,
on the internet, or found on any diamond listing). Included is a full marketing
support program, limited geographic exclusivity, sales training, and more.
To find out how to become a FireMark™ retailer, please contact: Steve
Feldman at Hasenfeld-Stein, 212.575.0290, ext. 145, or email
Cushette® a creation of Vision Cut’s Michael Schachter, is a patented
77 facet diamond that offers the classical properties of a cushion shape, with
the brilliance and fire of the best cut round diamonds. All Cushette® diamonds
come with a GCAL Guaranteed Diamond Grading Certificate and are sold only
through authorized retailers (not sold to chains, on the internet, or found on
any diamond listing service). Additional marketing and incentive programs are
To find out how to become a Cushette® authorized retailer, please contact:
Jason or Michael Schachter at Vision Cut, 212.730.2724, or email
Julius Klein Group, a multi-national manufacturer and sightholder,
has a high quality inventory ranging from thirds to 50 + carats and everything
in between in round and fancy shapes.
For more information, please contact: Isaac Fisch 212.719.1811
Esskay Gems has been in business for more than 50 years and offers
reliably manufactured high quality goods ranging from thirds to 10+ carats and
everything in between in round and fancy shapes.
For more information, please contact: Benjamin Krischer 212.719.1722[Back to Top]
CDE Adds Jewelry to Site
Expansion to offers certified diamond jewelry to members
Exciting news from Certified Diamond Exchange: In late September, finished
jewelry will be added to the site , so now you can find the solitaires, studs,
pendants and journey diamond jewelry you need quickly and easily. All of the
pieces will feature GCAL Certified Diamonds, so making the sale will put both
you and your customer’s mind at ease. Be sure to check out all of the new
listings in time for the upcoming holiday season.
CDE is also proud to announce the following new sellers:
A.S. Diamonds: Alain Spira, 212.221.9751
Aura International Inc.: Joel Rosenfeld, 212.944.8491
KGK Diamonds: Alan Bloom, 212.893.8080
Moshe Namdar: Raizee Friedman, 212.759.0500
Ovadia Diamonds: Guy Yosef, 212.319.8840
R & R Grosbard: Jinish Shah, 917.548.7424
Signature Diamond: Jeremy Hill, 212.869.5115
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New Product Spotlight
Diamond ID® Specialized Cert
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DiamondID® is a patented process that positively identifies a diamond, backed by
our Gemprint® optical fingerprint of the diamond. This Cert gives customers a
10% discount on insurance, and there is an inventory program for bulk clients.
This service can be performed in our lab or remotely in a dealer’s office or a
In Lab Service. .$25 per diamond* (includes weight and measurement of
JSA’s John J. Kennedy wants to protect your business
Recently awarded AGS’ Lifetime Achievement Award, John J. Kennedy has been
working to prevent crime in our industry as the President of the Jewelers
Security Alliance since 1993. This non-profit trade association not only informs
and alerts jewelers about crime, but also deals directly with the FBI and local
This past April, GCAL President Donald A. Palmieri spoke at JSA’s annual
conference in Ft. Lauderdale, FL about Gemprint®, the unique optical fingerprint
of a diamond. This patented technology is particularly useful not only to
consumers, but to agencies like JSA and the FBI if they need to identify stolen
goods. Gemprint® further prevents the sale of stolen diamonds by notifying
auction houses and retailers of the DiamondID® Registry. GCAL now catches up
with Kennedy to discuss the state of jewelry crime, how to protect one’s
business and employees, and new projects on the horizon.
DiamondProfile®: Looking at the differences between 2007 and 2006 in
dollar losses and number of criminal events, it seems like we’re making
progress. Is that true?
John J. Kennedy: Yes, definitely. In the immediate past, we’ve made very
good progress. But if you compare that to five, six or seven years ago, we’re
made tremendous progress. Compared to 10 years ago, the industry’s
inflation-adjusted dollar losses are about half of what they were, and homicide
losses have gone down from 15-16 a year to one or two.
DP: What is the best way to educate yourself and your staff about jewelry
JJK: The best source of comprehensive information is our 137-page manual
on security. We give procedures to avoiding crimes, and it really is a vital
tool. To stay up to date, our website is a great place to go. We alert the
industry on suspects and scams, and even post video of actual crimes. One of our
member benefits is our weekly email alert that will keep you completely
DP: Traveling salespeople have a dangerous job. How can they protect
JJK: When leaving a sales call, home or office, they should assume they
are being followed. Use evasive driving action–ride around the block slowly;
pull into a bank or fast-food restaurant, or just drive slowly to see if someone
is following. Park as close as possible to the store, and ask someone from the
store to keep an eye on you as you leave. This can highly reduce the risks.
DP: What are your most important current projects?
JJK: Just this year we’ve launched local crime prevention networks, which
are extremely important in reducing crime. Since we’re a national organization,
we can’t always be on top of every city. By helping local jewelers and police
come together to share information, we can crack down on the criminals who
frequently commit crimes in the same town or region around the same period of
time. This program raises security awareness and raises arrests, and we’ve
[along with partners Jewelers Mutual and JA] raised $1.25 million from 49
different industry sources thus far.
To visit JSA’s website or become a member, log on to
www.jewelerssecurity.org, or email
find out more information on how Gemprint® can protect your inventory, go to
www.gemfacts.com.[Back to Top]
GCAL Circles The Globe
Here is a roundup of some of our most recent appearances at conferences,
training sessions and trade shows around the world.
Donald A. Palmieri led a Bailey Banks & Biddle training on Monday August 4
in Phoenix, Arizona. Attended by over 100 sales associates and managers, the
session explained GCAL’s services and certificates, as well as introduced new
manuals and CDs. This well-received program is part of ongoing education for
Bailey Banks & Biddle around the country.
Lioudmila Tretiakova, Ph.D., G.G., GCAL’s Senior Research Gemologist, was in
Frankfurt, Germany at the 9th International Kimberlite Conference from August
10-15. There to discuss her research on “Significance of Spectroscopic Methods
for the Identification Defects in Diamonds”, she joined other academic and
exploration communities to exchange recent scientific results and experiences
and to promote progress. Only held every four or five years, the Conference
started in Cape Town, South Africa in 1973.
Dan Gillen, G.G., GCAL’s Laboratory Director, spoke at the 30th NAJA
Mid-Year ACE© IT Education Conference in Oak Brook, IL. His presentation on
Monday, August 4 was called “Flawless Diamond Grading - All Included!” The
Conference is designed for the professional gem and jewelry appraiser and
like-minded professionals with similar goals and related business challenges.
Teresa Shannon, GCAL consultant and former Director of Education at MJSA,
spoke at the SJTA Atlanta Jewelry Show on August 9. Her presentation, “Boost
Diamond Sales Through Greater Consumer Confidence & Differentiation,” educated
attendees on selling tactics and better understanding of customers.[Back to Top]
Making The Grade
Rule for Grading Feathers
This regular series by Lab Directors Dan Gillen B.Sc.,G.G., and Halina Kaban,
G.G., teaches you the tricks of the trade of GCAL’s expert graders.
Feather inclusions that determine a clarity grade are graded by comparing a
nature/size grade with the face up appearance grade.
If the face-up grade for a feather is 2 clarities higher than the nature grade,
raise the clarity one grade higher than the nature grade.
Here is an example:
I1 feather by nature
SI1 feather in face-up view
Final grade is SI2
Never raise a nature/size grade by more than one grade even if the face up
appearance grade would be more than two grades better.
If the face-up grade for a feather is 3 or more clarities higher than the nature
grade, raise the clarity only one grade higher than the nature grade.
Here is an example:
I1 feather by nature
VS2 feather in face-up view
Final grade is SI2
Tip #4[Back to Top]
Never raise a nature/size grade if the face up appearance grade is the same or
only one grade better than the nature grade.
Here is an example:
I1 feather by nature
SI2 feather in face-up view
Final grade is I1
As an independent third party, GCAL provides exclusive guaranteed premium
diamond certificates, standing behind every diamond that is graded. Every
diamond certified comes with a money-backed GCAL Zero Tolerance Consumer
1. Every GCAL Diamond Grading Certificate is a scientific analysis
backed by a Zero Tolerance 4Cs Consumer Guarantee.
2. Gemprint®. An optical fingerprint for positive identification.
3. Laser Inscription. Unique identification number is engraved on
girdle and captured in a photomicrograph.
4. Carat Weight. Exact measurement of weight. There are 5 carats in
5. Measurements. Precisely measured in millimeters. There are 25.4mm
to one inch.
6. Polish. The quality of the surface, and freeness from scratches.
7. External Symmetry. The quality of the cutters craftsmanship and
8. Color. Graded on a scale from D (colorless) to Z (light yellow).
Graded in a standardized lighting environment and compared to a set of precision
Master Color diamonds.
9. Fluorescence. An identifying characteristic when exposed to long
wave ultraviolet light.
10. Treatments. All diamonds are thoroughly examined to assure they
are 100% natural.
11. Clarity. GCAL utilizes consensus grading by experienced diamond
experts who examine and grade both color and clarity of every diamond.
12. Comments. Notes any important remarks about the diamond, such as
inscriptions on the girdle.
13. Photomicrographs. Photos of the crown and pavilion show internal
and external characteristics visible at 10x power magnification.
14. Optical Brilliance Analysis. Brilliance is the overall return of
light to the viewer. A digital photograph of the diamond taken in a special
lighting environment, illustrates light return (white areas) and light loss
(dark blue areas).
15. Optical Symmetry Analysis. A direct assessment of the pattern of
light return illustrating the faceting precision.
16. Proportion Diagram. An actual to-scale diagram illustrating all
angles and measurements.
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