GCAL eLearning Goes Live
GCAL provides free online sales training
New York (January 7, 2008) – GCAL (Gem Certification and Assurance Lab) has
launched a free online educational sales training program created to teach the premium benefits
of GCAL certified diamonds. A series of web-based courses that are essential training for any
diamond salesperson, eLearning provides an in-depth understanding of all of GCAL’s added value,
quality and security features.
"GCAL is dedicated to using technology to its fullest to create a comprehensive platform to sell
diamonds with confidence," says Donald A. Palmieri, President, GCAL. "With the launch of Certified
Diamond Exchange (CDE) and eLearning within months of each other, GCAL proves that selling with
confidence through guaranteed grading can be augmented with technical savvy."
This online program is divided into three sections for easy comprehension. Simple slideshows
with detailed images are a guide through important points, index terms, and diamond vocabulary.
The first section, About GCAL, is an overview of the Company’s history, exclusive services
and features. This includes categories that describe exclusive Gemprint® technology, laser
inscriptions, direct assessment light performance, and photomicrographs, among others.
The second section, The GCAL Certificate, focuses on product. Salespeople can learn
the ins and outs of the most secure certificate on the market—the only one available with the
money-backed GCAL Zero Tolerance 4Cs Consumer Guarantee. GCAL’s premium Guaranteed Diamond
Grading Certificates bundle all the essential quality grading information with security data
and visually highlight the individual beauty of each diamond.
The last section, Selling with GCAL, teaches everything needed to successfully
make the sale. Small quizzes are presented alongside easy-to-understand slides, reinforcing
tips learned along the way.
To register for eLearning, log on to www.gemfacts.com/elearning.
Contact: Donald A. Palmieri
About Certified Diamond Exchange
Certified Diamond Exchange (CDE) is a subsidiary of Certified Luxury Exchange, Inc. a unit
of Collectors Universe, Inc., a NASDAQ Global Markets traded company (CLCT NASDAQ listed).
CDE was launched to provide retail jewelers with a stable source of diamonds that are
certified for the authenticity and quality ratings, especially in color and clarity,
with the service provided by Gem Certification & Assurance Lab (GCAL) that offers the
Zero Tolerance Consumer Grading Guarantee. For diamond retailers, CDE is a FREE and
simple and convenient way to obtain GCAL certified diamonds that are consistently and
accurately graded for presentation to the customer.
About Gem Certification and Assurance Lab
Gem Certification & Assurance Lab (GCAL) is a subsidiary of Collectors Universe, Inc.,
a NASDAQ Global Markets traded company (CLCT NASDAQ listed). GCAL provides guaranteed
diamond certification with bundled services including Gemprint and direct light performance
analysis as well as SourceVeritas and Ideal Cut certificates
About Collectors Universe
Collectors Universe, Inc. is a leading provider of value added services to the high
value collectibles, diamond and gemstone markets. The Company authenticates and
grades collectible coins, sports, cards, autographs, stamps, currency, diamonds
and colored gemstones. The Company also compiles and publishes authoritative
information about United States and world coins, collectible sports cards and
sports memorabilia, collectible stamps, diamonds and gemstones. This
information is accessible to collectors and dealers at the Company’s Web site,
www.collectors.com , and is also published in print.