Visioncut/Cushette and GCAL to Co-Sponsor Las Vegas Party To Promote Upcoming Episode
In TV Series “Gene Simmons Family Jewels”
NEW YORK, NY ― May 23, 2007 ― VisionCut LLC, creator of the Cushette® Diamond, is
partnering with Gem Certification & Assurance Lab (GCAL) to sponsor a party during the JCK
Las Vegas Show to promote a prominent role in an upcoming episode of A&E Network’s hit
reality series Gene Simmons Family Jewels that utilizes a Cushette Diamond. The celebration of
the Cushette Diamond in a “starring” role will be held at the TAO Nightclub in the Venetian
Hotel in Las Vegas on June 2, 6-8 p.m.
The series Family Jewels, one of A&E’s highest ranked shows, follows the daily lives of
legendary rock band KISS co-founder Gene Simmons, his long-time partner, actress-model
Shannon Tweed, and their two children.
VisionCut President Michael Schachter filmed a scene featuring the Cushette Diamond that will
be shown in an episode this fall. In the scene, Mr. Simmons buys a Cushette Diamond for Ms.
Tweed after consulting with Mr. Schachter. GCAL, which certifies all Cushette Diamonds, also
plays a key role in the scene.
The Cushette Diamond features 77 facets, compared to 58 facets in a traditional cushion cut. The
Cushette Diamond was developed by Mr. Schachter through the exclusive, patented cutting
method known as the Rosetta ProcessTM. Every Cushette Diamond is graded for color and clarity
in addition to GCAL’s proprietary direct light performance that reports on optical brilliance and
“The show is very popular, and it will give us the kind of exposure we want for the Cushette in
venues around the country,” Mr. Schachter said. “We understood that exposure on the show
would create a co-op opportunity for retailers to advertise the Cushette around the scenes in the
series. And the party allows us to create a fun, relaxed atmosphere for prospective and existing
According to Mr. Schachter, VisionCut selected GCAL to certify its Cushette Diamonds because
GCAL is the only diamond laboratory that offers a Zero Tolerance Consumer Grading Guarantee
on all its diamonds. GCAL also is the only laboratory that features an optical brilliance analysis,
the GemprintTM identification and registration system, and the SourceVeritasSM Passport
providing the assurance and security of knowing your diamond came from a conflict-free source,
“We are pleased to participate with VisionCut in this unique opportunity to promote both the
Cushette Diamond and the GCAL name to consumers and the trade,” added Don Palmieri,
President of GCAL. “When you buy a Cushette Diamond, you gain the confidence of knowing
your diamond comes with a GCAL certificate – the only guaranteed diamond certificate in the
About VisionCut LLC
VisionCut LLC is a diamond company that focuses on unique and proprietary diamonds using
patented and trademarked cutting methods. All VisionCut diamonds are cut for optimal light
performance. The company provides a total marketing and advertising program for its dealers.
VisionCut is part of the M. Suresh Group. Being tied to a sightholder allows retailers to have
first-hand access to unique diamonds. VisionCut’s Cushette Diamond is sold only through retail
stores and never on the Internet.
About Gem Certification and Assurance Lab
Gem Certification & Assurance Lab (GCAL) is a subsidiary of Collectors Universe, Inc., a
NASDAQ Global Markets traded company (CLCT NASDAQ listed). GCAL provides guaranteed
diamond certification with bundled services including Gemprint and direct light performance
analysis as well as SourceVeritas and Ideal Cut certificates (www.gemfacts.com). GCAL is the
Official Diamond Laboratory of the International Colored Gemstone Association for North
America, Fine Jewelry CEO Summit, JCK – Las Vegas, JCK Invitational show, Couture 2007,
and the JA New York Shows. GCAL also is the Oasis Lounge sponsor of the Premiere, Prestige
Promenade and Luxury by JCK shows.
VISION CUT LLC
Gem Certification & Assurance Lab