New GCAL Website with Video Tour, Verification and More
GCAL has released a new website with several important new features
that will offer tremendous benefits to the jewelry trade.
NEW YORK, NY ― March 27, 2007 ― Gem Certification & Assurance Lab (GCAL) has released a new website,
www.gemfacts.com, with several important new features that will
offer tremendous benefits to the jewelry trade – including a certificate search and verification
feature, a Web page detailing GCAL’s ground-breaking Zero Tolerance Consumer Grading Guarantee,
and an online video highlighting key processes in the lab.
The certificate search and verification function is an online feature not commonly available to the
trade. It will provide retailers and other diamond sellers with a quick, easy way to access and verify
certificate information for their inventory and for customers online, thus insuring added accuracy,
integrity and security in the process.
Also new to the site is the section on GCAL’s Zero Tolerance Consumer Grading Guarantee. This
exceptional guarantee, the first and only guarantee of its kind in the diamond market, is offered on
all of GCAL’s diamond grading certificates. The GCAL “Zero Tolerance” consumer guarantee ensures the
accuracy of the cut, color, clarity and carat weight assigned to GCAL certified diamonds. According to
the GCAL guarantee, at any time during the two years following the GCAL diamond certification, a
consumer may submit the diamond to GCAL and if it is determined that the diamond does not meet the
quality rating on the original certificate, GCAL will reimburse the customer the difference in retail
market value between a diamond with the original weight and quality and the newly established weight
or quality. The GCAL guarantee removes the possibility of grading inaccuracies and allows every buyer
to have complete confidence in the quality of their GCAL-certified diamond.
A unique feature of the GCAL website is the online video of the lab’s processes. Each of the major
steps of the GCAL diamond grading, certification and verification process for every diamond is reviewed
in a brief segment. There are ten video segments including weights & measures; the Gemprint™ diamond
and identification system; clarity grading; color grading; research; brilliance and symmetry; imaging;
and quality assurance. GCAL also has prepared a special DVD of all the lab processes and has made it
available for free distribution to retailers to use in their stores to explain the diamond grading
process to their customers.
The site also includes detailed sections highlighting GCAL’s key products and services including the
Five Star Diamond Certificate, Ideal Cut Certificate, GemFactsSM Digital Certification Data Mini-CD,
Source Veritas™ Passport, and Gemprint™.
“Our key objective with our new Web site is to make information easily available to the diamond
distribution channel, especially to retailers and to better communicate the unique products and
services we offer,” said Donald A. Palmieri, President of GCAL. “Our new, improved site will allow
everyone in the jewelry trade to fully understand the benefits of GCAL certification, which
includes direct light performance, Gemprint security, guaranteed grading and other important
elements that increase consumer confidence and boost diamond sales.”
About Gem Certification and Assurance Lab
Gem Certification & Assurance Lab (GCAL) is a subsidiary of Collectors Universe, Inc. In
addition to being the 2007 Official Diamond Grading Laboratory of the JA NY Winter Show, GCAL
is also the Official Diamond Grading Laboratory of the 2007 Fine Jewelry CEO Summit and the
2007 JCK Las Vegas and JCK Invitational Shows, as well as the Platinum Sponsor of the ICA
(International Colored Gemstone Association) 2007 World Congress in Dubai. On the Internet:
CONTACTS: Vanessa Lee
LUXURY BRAND GROUP
Donald A Palmieri, President