The Next Generation in Diamond Certification
Now a retail customer can have more confidence in the diamond buying experience
than ever before with the SourceVeritasSM Passport.
From the familiar and comfortable design to the security, safety and disclosure
to the assurance that the diamond was sourced from a known approved diamond source,
the SourceVeritasSM Passport is providing a revolutionary new step to assist your
customers and raise consumer confidence.
Every feature of the SourceVeritasSM Passport has been designed and executed to communicate
assurance and includes the most sophisticated technology for analysis and security.
The Cover – Designed for Confidence
The cover is designed with the look and feel of a U.S. Passport and in a similar
size. The gold foil stamped seal on the blue leatherette cover makes a presentation
of the SourceVeritasSM Passport to support the quality of the diamond and the shopping
experience. With this design, there is a suggestion that the diamond is a world-wide
product, imported for the benefit of the customer. The design encourages confidence
in the source.
Page 1 – Gives Assurance: Source and Security
The first page presents information relating to the source of the diamond including
the approved diamond source identity or logo. At the option of the approved diamond
source, the name of the specific source will be included.
Disclosure under the approved diamond source identity states: “SourceVeritas (U.S.
patent pending) assures that this diamond was cut from a stone compliant with the
Kimberley Process and the 2003 Clean Diamond Act.”
Each diamond is imaged using Gemprint™, the patented non-invasive identification
system, as an exclusive benefit in the bundled services of the SourceVeritasSM Passport.
This “fingerprint” of the diamond secures the matching of the diamond examined at
the lab to the certificate that was issued, providing confidence at every point
in the distribution – especially to the retail consumer – that the diamond presented
is the same diamond that has been certified.
Page 2-3 – Provides Independence: Grading and Controls
The 4Cs grading analysis is performed by our expert staff that is independent of
the diamond distribution chain and therefore unbiased – providing additional confidence
to the retail consumer. The entire grading process is integrated into the internal
control processes of the publicly traded parent company that is audited by independent
accountants for both financial reporting and internal controls and that reports
quarterly to the Securities and Exchange Commission. The presentation of the 4Cs
is clear and concise and includes a reference to easily understood grading scales
in a graphic presentation on subsequent pages.
Page 4-5 – Displays Graphics: Compelling and Clear
Photomicrographs of the crown and pavilion are presented for additional security
and identification purposes. In addition, the proportions of the diamond are presented
in an easy-to-read graphical format.
An exclusive element of the bundled services in the SourceVeritasSM Passport is a
direct assessment light performance analysis of Brilliance and Symmetry in a graphical
presentation along with the grading description.
Page 6-7 – Presents Scales: Color, Clarity and More
The presentation provides consumer-friendly graphic information on light analysis,
including the grading scales with corresponding images for Brilliance and Symmetry.
In addition, the grading scales for color, fluorescence and clarity are presented
with corresponding easy-to-understand graphic images thereby providing increased
information and confidence to the retail consumer.
Page 8 – Discloses Practices: Apporved Diamond Source and GCAL
The disclosure includes, at the option of the approved diamond source, a brief “About
Approved Diamond Source” description which may include the number of years in business,
number of world wide offices and other information that adds confidence to the supplier
of the certified diamond. The presentation may also provide a recital of “Best Practices”
policy which includes statements regarding general practices for positive corporate
conduct. The concluding disclosure “About SourceVeritas” describes the patent pending
process of the SourceVeritasSM Passport assurance of compliance with the Kimberley
Process and the 2003 Clean Diamond Act and proudly displays the NASDAQ logo and
confirmation that GCAL is a subsidiary of a publicly traded company.
Inside Cover – Assures Grading: Guarantee and Cash
One of the key elements providing confidence to the retail consumer is the GCAL
Grading Guarantee. On the inside cover of the SourceVeritasSM Passport, there is a
presentation of the entire grading guarantee. Here there is full disclosure about
the cash back guarantee if GCAL makes a defined error in color or clarity grading.
GCAL initiated this consumer-friendly guarantee that is included as an important
aspect of the bundled services in the SourceVeritasSM Passport.
Learn more about the GCAL Guarantee.
SOURCE VERITAS BENEFITS YOUR RETAIL STORE
- Provides valuable store and product differentiation and increased consumer confidence
- Natural diamonds are promoted as a valuable, world-wide, imported product
- Increased consumer confidence with positive Gemprint identification and grading
SOURCE VERITAS BENEFITS YOUR CONSUMER
- Assurance from an independent, unbiased, third-party source that the polished diamond
was made from a rough diamond that was compliant with U.S. and international diamond
- Increased confidence in security of diamond-to-certificate match with Gemprint™
- Improved understanding of diamond grading and well supported diamond information
with digital image technology and user-friendly, convenient format
The “mine to market” process is subject to a pending U.S. patent assigned to Collectors
Universe, Inc., the NASDAQ traded parent company of GCAL. © 2006 Gem Certification
& Assurance Lab, Inc., a subsidiary of Collectors Universe, Inc. NASDAQ:CLCT